{"id":10079,"date":"2021-05-11T11:00:00","date_gmt":"2021-05-11T11:00:00","guid":{"rendered":"http:\/\/13.209.85.31\/?p=10079"},"modified":"2021-07-20T16:52:59","modified_gmt":"2021-07-20T08:22:59","slug":"%ec%97%90%eb%84%88%ec%a7%80-%ec%a0%88%ec%95%bd%ec%9d%84-%ec%84%a4%eb%93%9d%ed%95%98%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/www.happyfinder.co.kr\/?p=10079","title":{"rendered":"\uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc124\ub4dd\ud558\uae30"},"content":{"rendered":"

<\/p>\n

\uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc124\ub4dd\ud558\uae30<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

<\/span>\uce58\uc54c\ub514\ub2c8\ub294 \uc2ec\ub9ac\ud559\uc790\ub4e4\ub85c \uad6c\uc131\ub41c \uc5f0\uad6c\uc9c4\uacfc \ud568\uaed8 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ubbfc <\/span>800<\/span>\uba85\uc744 \uc774\uc0c1\uc744 \ub300\uc0c1\uc73c\ub85c \uc5d0\ub108\uc9c0 \uc18c\ube44\ub7c9\uc744 \uc870\uc0ac\ud588\ub2e4<\/span>(Cialdini & Schroeder, 1976). <\/span>\uc5f0\uad6c\uc9c4\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uacb0\uc2ec\ud558\ub294\ub370 \ub2e4\uc74c\uc758 \uc6a9\uc778 \uc5bc\ub9c8\ub098 \uc911\uc694\ud558\uac8c \uc791\uc6a9\ud588\ub294\uc9c0 \ubb3c\uc5c8\ub2e4<\/span>.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

1) <\/span>\ub3c8\uc744 \uc808\uc57d\ud55c\ub2e4<\/span>.<\/span><\/p>\n

2) <\/span>\ud658\uacbd\uc744 \ubcf4\ud638\ud55c\ub2e4<\/span>.<\/span><\/p>\n

3) <\/span>\uc0ac\ud68c\uc5d0 \uc774\uc775\uc774 \ub41c\ub2e4<\/span>.<\/span><\/p>\n

4) <\/span>\ub2e4\ub978 \uc0ac\ub78c\ub4e4\ub3c4 \uadf8\ub807\uac8c \ud55c\ub2e4<\/span>.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

<\/span>\uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ubbfc\ub4e4\uc740 \uc77c\uad00\uc131 \uc788\uac8c \ud658\uacbd \ubcf4\ud638\ub97c \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc778\uc73c\ub85c \uaf3d\uc558\ub2e4<\/span>. <\/span>\uc0ac\ud68c\uc5d0 \uc774\uc775\uc774 \ub41c\ub2e4\ub294 \uc694\uc778\uc774 \ub450 \ubc88\uc9f8\uc600\uace0<\/span>, <\/span>\uc138 \ubc88\uc9f8\ub294 \ub3c8\uc744 \uc808\uc57d\ud55c\ub2e4\ub294 \uc810\uc774\uc5c8\ub2e4<\/span>(see also, Shearman & Yoo, 2007). <\/span>\ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc744 \ub530\ub77c\uc11c \uadf8\ub807\uac8c \ud55c\ub2e4\ub294 \uac83\uc774 \uc0ac\ub78c\ub4e4\uc774 \uc9c0\uac01\ud558\uae30\ub85c\ub294<\/span>(perceived) <\/span>\uac00\uc7a5 \uc601\ud5a5\ub825 \uc5c6\ub294 \uc694\uc778\uc774\uc5c8\ub2e4<\/span>. <\/span>\uce58\uc54c\ub514\ub2c8 \uc5f0\uad6c\uc9c4\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc790\uc2e0\uc758 \ub3d9\uae30\ub97c \uc815\ud655\ud788 \uc774\ud574\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uace0\uc790 \ud55c \uac00\uc9c0 \uc2e4\ud5d8\uc744 \uace0\uc548\ud588\ub2e4<\/span>(Nolan et al., 2008; Schultz et al., 2007). <\/span>\uadf8\ub4e4\uc740 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc \uc0cc \ub9c8\ucf54\uc2a4\uc5d0\uc11c <\/span>400<\/span>\uc5ec \uac00\uad6c\ub97c \uc120\uc815\ud574 \ubb34\uc791\uc704\ub85c \ub124 \uac00\uc9c0 \ubb38\ud328 \uc911 \ud558\ub098\ub97c \uc8fc\uc5c8\ub2e4<\/span>.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

–<\/span>\uc5d0\ub108\uc9c0 \uc808\uc57d\uc73c\ub85c <\/span>‘<\/span>\ub3c8\uc744 \uc544\ub07c\uc138\uc694<\/span>‘: <\/span>\uc0cc \ub9c8\ucf54\uc2a4\uc5d0 \uc788\ub294 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ub9bd\ub300\ud559 \uc5f0\uad6c\uc790\ub4e4\uc5d0 \ub530\ub974\uba74<\/span>, <\/span>\ud55c\uc5ec\ub984 \ub0c9\ubc29\uc5d0 \uc5d0\uc5b4\ucee8 \ub300\uc2e0 \uc120\ud48d\uae30\ub97c \uc0ac\uc6a9\ud558\uba74 \ud55c \ub2ec\uc5d0 <\/span>54<\/span>\ub2ec\ub7ec\ub97c \uc808\uc57d\ud560 \uc218 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4<\/span>.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

–<\/span>\uc5d0\ub108\uc9c0 \uc808\uc57d\uc73c\ub85c <\/span>‘<\/span>\ud658\uacbd\uc744 \ubcf4\ud638\ud569\uc2dc\ub2e4<\/span>‘: <\/span>\uc0cc \ub9c8\ucf54\uc2a4\uc5d0 \uc788\ub294 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ub9bd\ub300\ud559 \uc5f0\uad6c\uc790\ub4e4\uc5d0 \ub530\ub974\uba74<\/span>, <\/span>\ud55c\uc5ec\ub984 \ub0c9\ubc29\uc5d0 \uc5d0\uc5b4\ucee8 \ub300\uc2e0 \uc120\ud48d\uae30\ub97c \uc0ac\uc6a9\ud558\uba74 \uc628\uc2e4 \uac00\uc2a4 \ubc30\ucd9c\ub7c9\uc744 \ud55c \ub2ec\uc5d0 <\/span>262<\/span>\ud30c\uc6b4\ub4dc \uc904\uc77c \uc218 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4<\/span>.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

–<\/span>\uc5d0\ub108\uc9c0 \uc808\uc57d\uc73c\ub85c <\/span>‘<\/span>\ud6c4\uc190\ub4e4\uc744 \uc704\ud574<\/span>‘ <\/span>\ub2f9\uc2e0\uc774 \ud574\uc57c \ud560 \ubaab\uc744 \ud569\uc2dc\ub2e4<\/span>: <\/span>\uc0cc \ub9c8\ucf54\uc2a4\uc5d0 \uc788\ub294 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ub9bd\ub300\ud559 \uc5f0\uad6c\uc790\ub4e4\uc5d0 \ub530\ub974\uba74<\/span>, <\/span>\ud55c\uc5ec\ub984 \ub0c9\ubc29\uc5d0 \uc5d0\uc5b4\ucee8 \ub300\uc2e0 \uc120\ud48d\uae30\ub97c \uc0ac\uc6a9\ud558\uba74 \uc804\ub825 \uc18c\ubaa8\ub7c9\uc744 \ud55c \ub2ec\uc5d0 <\/span>29<\/span>\ud37c\uc13c\ud2b8 \uc904\uc77c \uc218 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4<\/span>.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

-‘<\/span>\ub2f9\uc2e0\uc758 \uc774\uc6c3\ucc98\ub7fc<\/span>‘ <\/span>\uc5d0\ub108\uc9c0 \uc808\uc57d\uc5d0 \ucc38\uc5ec\ud569\uc2dc\ub2e4<\/span>: <\/span>\uc0cc \ub9c8\ucf54\uc2a4\uc5d0 \uc788\ub294 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ub9bd\ub300\ud559 \uc5f0\uad6c\uc790\ub4e4\uc5d0 \ub530\ub974\uba74<\/span>, <\/span>\uc0cc \ub9c8\ucf54\uc2a4\uc5d0\uc11c \ud55c\uc5ec\ub984 \ub0c9\ubc29\uc5d0 \uc5d0\uc5b4\ucee8 \ub300\uc2e0 \uc120\ud48d\uae30\ub97c \uc0ac\uc6a9\ud558\ub294 \uac00\uc815\uc774 <\/span>77<\/span>\ud37c\uc13c\ud2b8\uc5d0 \ub2ec\ud55c\ub2e4\uace0 \ud569\ub2c8\ub2e4<\/span>.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

<\/span>\uce58\uc54c\ub514\ub2c8 \uc5f0\uad6c\uc9c4\uc740 \uc5b4\ub290 \uc9d1\uc774 \uc5b4\ub5a4 \ubb38\ud328\ub97c \ubc1b\uc558\ub294\uc9c0 \ubaa8\ub974\ub294 \uc0c1\ud0dc\uc5d0\uc11c \uc9c1\uc811 \uac01 \uac00\uc815\uc744 \ucc3e\uc544\ub2e4\ub2c8\uba70 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud588\ub2e4<\/span>. <\/span>\ubb38\ud328\uc758 \ubb38\uad6c\uc5d0 \uc5bc\ub9c8\ub098 \ub9c8\uc74c\uc774 \uc6c0\uc9c1\uc600\ub294\uc9c0 \ubb3b\uc790 \uc774\uc6c3\uc744 \ub530\ub77c \uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc2e4\ucc9c\ud558\uc790\ub294 \ub0b4\uc6a9\uc744 \ubc1b\uc740 \uc8fc\ubbfc\uc774 \uac00\uc7a5 \uc801\uac8c \uc601\ud5a5\uc744 \ubc1b\uc558\ub2e4\uace0 \ub300\ub2f5\ud588\ub2e4<\/span>. <\/span>\uc5d0\ub108\uc9c0 \uc808\uc57d\uc5d0 \ucc38\uc5ec\ud558\uaca0\ub2e4\ub294 \uadf8\ub4e4\uc758 \uc695\uad6c\ub294 \ud658\uacbd \ubcf4\ud638 \ubb38\uc81c \ubb38\ud328\ub97c \ubc1b\uc740 \uc0ac\ub78c\ub4e4\ubcf4\ub2e4 <\/span>18<\/span>\ud37c\uc13c\ud2b8 \ub0ae\uc558\ub2e4<\/span>. <\/span>\ub610 \ud6c4\uc190\uc744 \uc704\ud558\uc790\ub294 \ubb38\ud328\ub97c \ubc1b\uc740 \uc0ac\ub78c\ub4e4\ubcf4\ub2e4 <\/span>13<\/span>\ud37c\uc13c\ud2b8<\/span>, <\/span>\ub3c8\uc744 \uc544\ub07c\uc790\ub294 \ubb38\ud328\ub97c \ubc1b\uc740 \uc0ac\ub78c\ub4e4\ubcf4\ub2e4 <\/span>6<\/span>\ud37c\uc13c\ud2b8 \ub354 \ub0ae\uc558\ub2e4<\/span>.<\/span><\/p>\n

<\/span>\uadf8\ub7f0\ub370 \uc804\uae30\uc694\uae08 \uccad\uad6c\uc11c\ub97c \ubcf4\uace0 \uadf8\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc5bc\ub9c8\ub098 \uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc2e4\ucc9c\ud588\ub294\uc9c0 \ud655\uc778\ud55c \uce58\uc54c\ub514\ub2c8\uc758 \uc5f0\uad6c\uc9c4\uc740 \ub180\ub77c\uc6b4 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\ub2e4<\/span>. <\/span>\uc8fc\ubbfc\ub4e4\uc740 \uc790\uc2e0\uc758 \ud589\ub3d9 \ub3d9\uae30\ub97c \uc798\ubabb \uc54c\uace0 \uc788\uc5c8\ub358 \uac83\uc774\ub2e4<\/span>. <\/span>\uc2e4\uc81c\ub85c\ub294 \uc774\uc6c3\uc744 \ub530\ub77c \uc2e4\ucc9c\ud558\uc790\ub294 \ubb38\ud328\ub97c \ubc1b\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc774\ud6c4 \ub450 \ub2ec \ub3d9\uc548 \uc5d0\ub108\uc9c0\ub97c <\/span>‘<\/span>\uac00\uc7a5 \ub9ce\uc774<\/span>‘ <\/span>\uc808\uc57d\ud588\ub2e4<\/span>. ‘<\/span>\ub2f9\uc2e0\uc758 \uc774\uc6c3\ucc98\ub7fc<\/span>‘ <\/span>\ubb38\ud328\uac00 \ub2e4\ub978 \ubb38\ud328\ubcf4\ub2e4 \ud558\ub8e8 \uc804\ub7b5 \uc18c\ubaa8\ub7c9\uc744 \ud3c9\uade0 <\/span>5~9<\/span>\ud37c\uc13c\ud2b8 \ub354 \uc904\uc774\ub294 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud588\ub2e4<\/span>. <\/span>\ub2e4\ub978 \ubb38\ud328\ub4e4\uc740 \ubaa8\ub450 \ube44\uc2b7\ud55c \uc815\ub3c4\ub85c \ud6a8\uacfc\uac00 \uc5c6\uc5c8\ub2e4<\/span>. <\/span>\ub2e4\ub978 \uc0ac\ub78c\ub3c4 \uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc2e4\ucc9c\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\ub824\uc8fc\ub294 \uac83\uc774 \uc8fc\ubbfc\ub4e4\uc744 \uac19\uc740 \ud589\ub3d9\uc73c\ub85c \uc774\ub044\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc774\uc5c8\ub358 \uac83\uc774\ub2e4<\/span>.<\/span><\/p>\n

<\/span>\uc5b4\uca4c\uba74 \uc774\uac83\uc740 \uc774\ubbf8 \uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc2e4\ucc9c\ud558\ub358 \uc0ac\ub78c\ub4e4\uc774 \uc804\ub825 \uc18c\ubaa8\ub7c9\uc774 \ub9ce\ub358 \uc0ac\ub78c\ub4e4\uc744 \uc790\uadf9\ud574 \uac00\uc7a5 \ub208\uc5d0 \ub744\uac8c \ubc18\uc751\ud558\ub3c4\ub85d \ud55c \uacb0\uacfc\uc778\uc9c0\ub3c4 \ubaa8\ub978\ub2e4<\/span>. <\/span>\uce58\uc54c\ub514\ub2c8\uc758 \uc5f0\uad6c\uc9c4\uc740 \uc774\uc6c3\uc774 \uc5d0\ub108\uc9c0\ub97c \uc808\uc57d\ud55c\ub2e4\ub294 \uc815\ubcf4\ub97c \uc5bb\ub294 \uac83\uc774 \uc804\ub825 \uc18c\ubaa8\ub7c9\uc774 \ub9ce\ub358 \uc0ac\ub78c\uc5d0\uac8c \ub3d9\uae30\ub97c \ubd80\uc5ec\ud558\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc <\/span>300<\/span>\uc5ec \uac00\uad6c\ub97c \ub300\uc0c1\uc73c\ub85c \ub610 \ub2e4\ub978 \uc2e4\ud5d8\uc744 \ud588\ub2e4<\/span>. <\/span>\uc774\ubc88\uc5d0\ub294 \uc8fc\ud0dd \uaddc\ubaa8\uac00 \ube44\uc2b7\ud55c \uc774\uc6c3\uacfc \ube44\uad50\ud588\uc744 \ub54c \uadf8\ub4e4\uc774 \uc9c0\ub09c <\/span>1~2<\/span>\uc8fc\uac04 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc804\ub825\uc744 \uc18c\ubaa8\ud588\ub294\uc9c0 \ub9d0\ud574\uc8fc\ub294 \ubb38\ud328\ub97c \uac01 \uac00\uc815\uc5d0 \ub098\ub220\uc8fc\uc5c8\ub2e4<\/span>. <\/span>\uc774 \ubb38\ud328\uc5d0\ub294 \ud574\ub2f9 \uac00\uad6c\uac00 \uc774\uc6c3\ubcf4\ub2e4 \uc804\ub825\uc744 \uc801\uac8c \uc18c\ubaa8\ud588\ub294\uc9c0<\/span>, <\/span>\ub9ce\uc774 \uc18c\ubaa8\ud588\ub294\uc9c0 \uc801\ud600 \uc788\uc5c8\ub2e4<\/span>.<\/span><\/p>\n

<\/span>\uc7ac\ubbf8\uc788\uac8c\ub3c4 \uc804\ub825\uc744 \ub9ce\uc774 \uc18c\ubaa8\ud558\ub358 \uac00\uc815\uc740 \uc774\ud6c4 \uba87 \uc8fc \ub3d9\uc548 \ud558\ub8e8 \ud3c9\uade0 \uc804\ub825 \uc18c\ubaa8\ub7c9\uc744 <\/span>1.22<\/span>\ud0ac\ub85c\uc640\ud2b8\uc2dc<\/span>(kWh)<\/span>\ub098 \uc904\uc600\ub2e4<\/span>. <\/span>\uc790\uc2e0\uc774 \uc774\uc6c3\uc758 \uc804\ub825 \uc18c\ubaa8\ub7c9 \ud3c9\uade0\uce58\ubcf4\ub2e4 \ub354 \ub9ce\uc774 \uc18c\ube44\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\ub9ac\ub294 \uac83\uc740 \uc804\ub825 \uc18c\ube44\ub97c \uc904\uc5ec \ud3c9\uade0\uc5d0 \ub9de\ucd94\ub824\ub294 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud55c\ub2e4<\/span>. <\/span>\ud558\uc9c0\ub9cc \uc774\uac83\uc740 \uc624\uc9c1 \uc774\uc6c3\uacfc \ube44\uad50\ud588\uc744 \ub54c\ub9cc \ud6a8\uacfc\ub97c \ubc1c\ud718\ud588\ub2e4<\/span>.<\/span><\/p>\n

<\/span>\uc544\uc774\ub7ec\ub2c8\ud558\uac8c\ub3c4 \uc774\ubbf8 \uc808\uc57d\ud558\ub358 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc774 \uba54\uc2dc\uc9c0\uac00 \uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc2e4\ucc9c\ud558\ub294 \ub370 \uc624\ud788\ub824 \uc545\uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4<\/span>. <\/span>\uc790\uc2e0\uc758 \uc804\ub825 \uc18c\ubaa8\ub7c9\uc774 \ud3c9\uade0\ubcf4\ub2e4 \ub0ae\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc548 \uadf8\ub4e4\uc740 \uc790\uc2e0\uc5d0\uac8c \uc870\uae08 \ub354 \uc4f8 \uc790\uaca9\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud588\uace0<\/span>, <\/span>\uc2e4\uc81c\ub85c \ud558\ub8e8 \ud3c9\uade0 \uc804\ub825 \uc18c\ubaa8\ub7c9\uc774 <\/span>0.89kWh <\/span>\uc99d\uac00\ud588\ub2e4<\/span>. <\/span>\uc2ec\ub9ac\ud559\uc790\ub4e4\uc740 \uadf8 \uac00\uc815\uc774 \ud3c9\uade0\ubcf4\ub2e4 \uc801\uc740 \uc591\uc758 \uc5d0\ub108\uc9c0\ub97c \uc18c\ubaa8\ud55c\ub2e4\ub294 \ub0b4\uc6a9 \ub2e4\uc74c\uc5d0 \uc2a4\ub9c8\uc77c \ub9c8\ud06c\ub97c \uadf8\ub824 \ub123\uc5b4 \uc774\ub7f0 \uc758\ub3c4\uce58 \uc54a\uc740 \uacb0\uacfc\ub97c \ud53c\ud588\ub2e4<\/span>. <\/span>\uc0ac\ud68c\uc801\uc778 \uc778\uc815\uc744 \uc758\ubbf8\ud558\ub294 \uc774 \uc791\uc740 \ub9c8\ud06c\ub294 \uc0ac\ub78c\ub4e4\uc774 \uacc4\uc18d \uc5d0\ub108\uc9c0\ub97c \uc808\uc57d\ud558\ub3c4\ub85d \ub3d9\uae30\ub97c \ubd80\uc5ec\ud588\ub2e4<\/span>.<\/span><\/p>\n

<\/span>\uce58\uc54c\ub514\ub2c8\uc758 \uc5f0\uad6c\uc9c4\uc740 \uc774\uac83\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \uc124\uba85\ud55c\ub2e4<\/span>.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

<\/span>\u201c<\/span>\ud575\uc2ec\uc694\uc778\uc740 \ub2e4\ub978 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ubbfc<\/span>, <\/span>\uac19\uc740 \ub3c4\uc2dc \uac70\uc8fc\ubbfc<\/span>, <\/span>\ud2b9\uc815 \ub3d9\ub124 \uac70\uc8fc\uc790 \ub4f1 \ube44\uad50 \ub300\uc0c1\uc774 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc778\uac00 \ud558\ub294 \uc810\uc774\uc5c8\ub2e4<\/span>. <\/span>\uc790\uc2e0\uacfc \ube44\uc2b7\ud55c \uc0ac\ub78c\ub4e4\ub85c\ubd80\ud130 \uac16\uc544 \ud070 \uc601\ud5a5\uc744 \ubc1b\ub294\ub2e4\ub294 \uc774\ub860\ucc98\ub7fc \ube44\uad50 \ub300\uc0c1\uc774 \uc790\uc2e0\uacfc \uac00\uae5d\uace0 \uc720\uc0ac\ud560\uc218\ub85d \uc0ac\ud68c\uc801 \uaddc\ubc94\uc758 \ud798\uc774 \ub354 \uac15\ud588\ub2e4<\/span>. <\/span>\uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc2e4\ucc9c\ud558\uaca0\ub2e4\ub294 \uacb0\uc2ec\uc5d0 \uac00\uc7a5 \uac15\ub825\ud55c \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud55c \uc874\uc7ac\ub294 \uc790\uc2e0\uacfc \uac00\uc7a5 \ube44\uc2b7\ud55c \uc0ac\ub78c<\/span>, <\/span>\uac19\uc740 \ub3d9\ub124 \uc8fc\ubbfc\ub4e4\uc774\uc5c8\ub2e4<\/span>.\u201d<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

<\/span>\uc5d0\ub108\uc9c0 \ubd84\uc11d \ud68c\uc0ac \uc624\ud30c\uc6cc<\/span>(Opower)<\/span>\ub294 \uc774\ub7ec\ud55c \uacb0\uacfc\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uc5b4 <\/span>60<\/span>\ub9cc \uac00\uad6c\uc5d0 \uc5d0\ub108\uc9c0 \uc18c\ube44\ub7c9\uc744 \uc54c\ub824\uc8fc\ub294 \ubcf4\uace0\uc11c\ub97c \ubcf4\ub0c8\ub2e4<\/span>. <\/span>\uadf8\ub9ac\uace0 \uadf8\uc911\uc5d0\uc11c \ubb34\uc791\uc704\ub85c \uc808\ubc18\uc744 \uc120\ud0dd\ud574 \uc774\uc6c3\uacfc \uc804\ub825 \uc18c\ube44\ub7c9\uc744 \ube44\uad50\ud574\ubcf4\uac8c \ud588\ub2e4<\/span>. <\/span>\uc774\ubc88\uc5d0\ub3c4 \uc804\ub825\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc18c\ube44\ud588\ub358 \uc8fc\ubbfc\uc774 \uc815\ubcf4\ub97c \ubcf8 \ub2e4\uc74c \uc5d0\ub108\uc9c0\ub97c \uac00\uc7a5 \ub9ce\uc774 \uc808\uc57d\ud588\ub2e4<\/span>. <\/span>\uc2e4\uc81c\ub85c \uadf8 \uc9c0\uc5ed \ud3c9\uade0\uc5d0 \ube44\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc5d0\ub108\uc9c0\ub97c \uc18c\ube44\ud558\ub294\uc9c0 \uc54c\ub824\uc8fc\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \uc5d0\ub108\uc9c0 \uc18c\ube44\ub7c9\uc744 \ube44\uc57d\uc801\uc73c\ub85c \uc904\uc77c \uc218 \uc788\ub2e4<\/span>. <\/span>\uc774\ub807\uac8c \uc808\uc57d\ud558\ub294 \uc5d0\ub108\uc9c0\uc758 \uc591\uc740 \uc804\uae30\uc694\uae08\uc744 <\/span>28<\/span>\ud37c\uc13c\ud2b8 \uc778\uc0c1\ud560 \uacbd\uc6b0 \uc808\uc57d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uc591\uc5d0 \ud574\ub2f9\ud55c\ub2e4<\/span>(see also, Allcott, 2011).<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

*<\/span>\ub354 \uc54c\uace0 \uc2f6\ub2e4\uba74<\/span>,<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

Allcott, H. (2011). Social norms and energy conservation. <\/span>Journal of Public Economics, 95<\/span>(9), 1082-1095.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

Cialdini, R. B., & Schroeder, D. A. (1976). Increasing compliance by legitimizing paltry contributions: When even a penny helps. <\/span>Journal of Personality and Social Psychology, 34<\/span>(4), 599-604.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2008). Normative social influence is underdetected. <\/span>Personality and Social Psychology Bulletin, 34<\/span>(7), 913-923.<\/span><\/p>\n

  <\/o:p><\/span><\/p>\n

Shearman, S. M., & Yoo, J. H. (2007). \u201cEven a penny will help!\u201d: Legitimization of paltry donation and social proof in soliciting donation to a charitable organization. <\/span>Communication Research Reports, 24<\/span>(4), 271-282.<\/span><\/p>\n

 <\/span><\/p>\n

Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. <\/span>Psychological Science, 18<\/span>(5), 429-434.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uc124\ub4dd\ud558\uae30   \uce58\uc54c\ub514\ub2c8\ub294 \uc2ec\ub9ac\ud559\uc790\ub4e4\ub85c \uad6c\uc131\ub41c \uc5f0\uad6c\uc9c4\uacfc \ud568\uaed8 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ubbfc 800\uba85\uc744 \uc774\uc0c1\uc744 \ub300\uc0c1\uc73c\ub85c \uc5d0\ub108\uc9c0 \uc18c\ube44\ub7c9\uc744 \uc870\uc0ac\ud588\ub2e4(Cialdini & Schroeder, 1976). \uc5f0\uad6c\uc9c4\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc5d0\ub108\uc9c0 \uc808\uc57d\uc744 \uacb0\uc2ec\ud558\ub294\ub370 \ub2e4\uc74c\uc758 \uc6a9\uc778 \uc5bc\ub9c8\ub098 \uc911\uc694\ud558\uac8c \uc791\uc6a9\ud588\ub294\uc9c0 \ubb3c\uc5c8\ub2e4.   1) \ub3c8\uc744 \uc808\uc57d\ud55c\ub2e4. 2) \ud658\uacbd\uc744 \ubcf4\ud638\ud55c\ub2e4. 3) \uc0ac\ud68c\uc5d0 \uc774\uc775\uc774 \ub41c\ub2e4. 4) \ub2e4\ub978 \uc0ac\ub78c\ub4e4\ub3c4 \uadf8\ub807\uac8c \ud55c\ub2e4.   \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc\ubbfc\ub4e4\uc740 \uc77c\uad00\uc131 \uc788\uac8c \ud658\uacbd \ubcf4\ud638\ub97c \uac00\uc7a5 […]<\/p>\n","protected":false},"author":2,"featured_media":11282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[22,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/10079"}],"collection":[{"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10079"}],"version-history":[{"count":2,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/10079\/revisions"}],"predecessor-version":[{"id":11283,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/10079\/revisions\/11283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/media\/11282"}],"wp:attachment":[{"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}