{"id":3325,"date":"2021-05-10T06:14:58","date_gmt":"2021-05-10T06:14:58","guid":{"rendered":"http:\/\/3.35.173.53\/?p=3325"},"modified":"2021-05-10T06:14:58","modified_gmt":"2021-05-10T06:14:58","slug":"tsai-j-l-2007-ideal-affect-cultural-causes-and-behavioral-consequences-perspectives-on-psychological-science-23-242-259","status":"publish","type":"post","link":"https:\/\/www.happyfinder.co.kr\/?p=3325","title":{"rendered":"Tsai, J. L. (2007). Ideal affect: Cultural causes and behavioral consequences. Perspectives on Psychological Science, 2(3), 242-259."},"content":{"rendered":"<p>Most research focuses on <i>actual affect<\/i>, or the affective states that people actually feel. In this article, I demonstrate the importance and utility of studying <i>ideal affect<\/i>, or the affective states that people ideally want to feel. First, I define ideal affect and describe the cultural causes and behavioral consequences of ideal affect. To illustrate these points, I compare American and East Asian cultures, which differ in their valuation of high-arousal positive affective states (e.g., excitement, enthusiasm) and low-arousal positive affective states (e.g., calm, peace-fulness). I then introduce affect valuation theory, which integrates ideal affect with current models of affect and emotion and, in doing so, provides a new framework for understanding how cultural and temperamental factors may shape affect and behavior.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><!--StartFragment--><\/p>\n<p class=\"0\" style=\"background: rgb(255, 255, 255); mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\"><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: -0.3pt; font-family: Times New Roman; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-ascii-font-family: Times New Roman; mso-font-width: 97%; mso-text-raise: 0pt;\">Tsai, J. L. (2007). Ideal affect: Cultural causes and behavioral consequences. <\/span><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: -0.3pt; font-family: Times New Roman; font-style: italic; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-ascii-font-family: Times New Roman; mso-font-width: 97%; mso-text-raise: 0pt;\">Perspectives on Psychological Science, 2<\/span><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: -0.3pt; font-family: Times New Roman; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-ascii-font-family: Times New Roman; mso-font-width: 97%; mso-text-raise: 0pt;\">(3), 242-259.<\/span><\/p>\n<p class=\"0\" style=\"background: rgb(255, 255, 255); mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\"><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: -0.3pt; font-family: Times New Roman; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-ascii-font-family: Times New Roman; mso-font-width: 97%; mso-text-raise: 0pt;\"><a href=\"https:\/\/doi.org\/10.1111\/j.1745-6916.2007.00043.x\">https:\/\/doi.org\/10.1111\/j.1745-6916.2007.00043.x<\/a> <\/span><\/p>\n<p class=\"0\" style=\"background: rgb(255, 255, 255); line-height: 160%; mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\">  <!--[if !supportEmptyParas]-->&nbsp;<!--[endif]-->  <o:p><\/o:p><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most research focuses on actual affect, or the affective states that people actually feel. In this article, I demonstrate the importance and utility of studying ideal affect, or the affective states that people ideally want to feel. First, I define ideal affect and describe the cultural causes and behavioral consequences of ideal affect. To illustrate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[28,15],"tags":[66],"_links":{"self":[{"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/3325"}],"collection":[{"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3325"}],"version-history":[{"count":1,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/3325\/revisions"}],"predecessor-version":[{"id":3326,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/3325\/revisions\/3326"}],"wp:attachment":[{"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}