Morewedge, C. K., Gilbert, D. T., Keysar, B., Berkovits, M. J., &Wilson, T. D. (2007). Mispredicting the hedonic benefits of segregated gains.
The hedonic benefit of a gain (e.g., receiving $100) may be increased by segregating it into smaller units that are distributed over time (e.g., receiving $50 on each of 2 days). However, if these units are too small (e.g., receiving 1 cent on each of 10,000 days), they may fall beneath the person's hedonic limen and have no hedonic benefit at all. Do people know ...



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