Ashforth, B. E., & Kreiner, G. E. (1999). “How can you do it?”: Dirty work and the challenge of constructing a positive identity. Academy of management Review, 24(3), 413-434.
The identity literature suggests that the stigma of “dirty work” threatens the ability of occupational members to construct an esteem-enhancing social identity. However, research indicates much the opposite, creating a puzzle we attempt to answer. We argue that the stigma of dirty work fosters development of a strong occupational or workgroup culture, which fosters (1) ideological reframing, recalibrating, and refocusing and (2) selective social comparisons ...



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