Zanna, M. P., & Cooper, J. (1974). Dissonance and the pill: An attribution approach to studying the arousal properties of dissonance. Journal of Personality and Social Psychology, 29(5), 703-709.
Tested the notion that dissonance has arousal properties in a 2 * 3 design with 77 male college freshmen. 3 groups of Ss were induced to write counterattitudinal essays under either high- or low-choice conditions. Group 1 was led to believe that a pill, which they had just taken in the context of a separate experiment, would lead them to feel tense. Group 2 was...



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