Howard-Grenville, J. A. (2007). Developing issue-selling effectiveness over time: Issue selling as resourcing. Organization Science, 18(4), 560-577.
This paper considers how issue sellers advance new issues within an organization over time, and how they gain competence at doing so. Using ethnographic, archival, and interview data spanning a six-year period, it describes the moves made by members of a high-tech manufacturer to introduce environmental considerations into the design of new manufacturing processes. A significant shift occurred in the pattern of moves used over...



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