Nowlis, S. M., Mandel, N., &McCabe, D. B. (2004). The effect of a delay between choice and consumption on consumption enjoyment. Journal of Consumer Research, 31(3), 502-510.
A consumer choosing a product must often wait before consuming it. In this article, we consider the consequences of waiting on consumption enjoyment. We propose that the effect of a delay on consumption enjoyment depends on both the negative utility of the wait itself and on the positive utility of anticipating a pleasant consumption experience. These factors exert different degrees of influence, depending on characteristics...



![[연구참여자 모집/사례 지급] 자유연상 패턴과 심리적 속성 간의 관계 탐색](https://www.happyfinder.co.kr/wp-content/uploads/2024/05/워드프레스_연구참여자모집-360x180.png)









![[센터장 인사말] 서울대학교 행복연구센터의 센터장 최인철입니다.](https://www.happyfinder.co.kr/wp-content/uploads/2021/05/greetings-120x86.png)

![Vol.70 [행복달력] MAY Happiness Calendar](https://www.happyfinder.co.kr/wp-content/uploads/2022/04/5월_행복달력_커버페이지-1-120x86.png)




