Frey, B. S., &Pommerehne, W. W. (1993). On the fairness of pricing—an empirical survey among the general population. Journal of Economic Behavior &Organization, 20(3), 295-307.
A random survey reveals that a rise in price to cope with a situation of excess demand is considered unfair by 80% of the respondents. Pricing is considered less unfair as a decisionmaking procedure under recurrent situations than as a device to ration demand in a unique, fixed supply situation. Results contrasting with conventional economic theory are that traditional and administrative procedures are much preferred...



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