This paper examines the importance of the context in which medical alternatives are presented to individuals. In a series of experiments, subjects were given information and asked to make choices in hypothetical medical situations. In each experiment, probability information was presented in either a positive or a negative frame. One study demonstrated that the probability …
Tag Archives: decisions
Shafir, E., Simonson, I., &Tversky, A. (1993). Reason-based choice. Cognition, 49(1-2), 11-36.
This paper considers the role of reasons and arguments in the making of decisions. It is proposed that, when faced with the need to choose, decision makers often seek and construct reasons in order to resolve the conflict and justify their choice, to themselves and to others. Experiments that explore and manipulate the role of …