Good for self or good for others? The well-being benefits of kindness in two cultures depend on how the kindness is framed ABSTRACT In light of cultural differences in conceptions of happiness, we investigated whether members of independent (vs. interdependent) cultures would benefit from prosocial behavior when self-focus is highlighted (vs. when other-focus …
Tag Archives: Framing
Epley, N., Mak, D., &Idson, L. C. (2006). Bonus of rebate?: The impact of income framing on spending and saving. Journal of Behavioral Decision Making, 19(3), 213-227.
All income increases a person’s absolute wealth, but consumption decisions may be based more heavily on perceived changes in wealth. Change is computed by comparing a current state with a former state, and we predicted that people would be more likely to spend income framed as a gain from a current wealth state than income …
Wilson, D. K., Kaplan, R. M., &Schneiderman, L. J. (1987). Framing of decisions and selections of alternatives in health care. Social Behaviour, 2(1), 51-59.
This paper examines the importance of the context in which medical alternatives are presented to individuals. In a series of experiments, subjects were given information and asked to make choices in hypothetical medical situations. In each experiment, probability information was presented in either a positive or a negative frame. One study demonstrated that the probability …